Our Privacy Policy

Updated October 2024

Introduction
1. This privacy policy (Policy) sets out how Knives of the North and its subsidiaries and related companies (Knives of the North (“we”, “us”, and “our”)) will collect, use, store, and disclose your personal information that we collect through our products and services (products and services), websites (websites), social media pages, activities, and all other activities relating to our business and operations, as described in this privacy policy.
2. We comply with applicable privacy laws in Australia, the European economic area, the United Kingdom, Canada, and specific states in the United States of America (applicable privacy laws).
3. By using our websites, products, services and/or engaging with us in the ways outlined in this policy, you agree to accept this policy. This policy should also be read in conjunction with our terms of use and our cookies and consent policy.
How we collect your personal information
1. We collect personal information in a variety of ways, which are outlined in more detail below. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
2. When you provide personal information to us directly
  1. We will collect personal information when you provide it to us during your interaction or engagement with us. This could include when you visit or use our websites, when you purchase and/or use our products and services, when you submit a form through our websites, when you sign a contract with us, when you contact us with questions or request a demonstration or support, when you use a chat function on our websites, or when you otherwise engage with us through email, phone, social media, phone or audiovisual call, or via mail.
  2. The personal information that we may collect from you directly includes, but is not limited to, details about your identity (including your name and title), location and address, contact and social media details, third party email account credentials, information about your employment and education history, details of any company you are associated with, and recordings of customer calls (including phone and audiovisual).
3. When we collect personal information automatically
  1. We will collect personal information automatically when you visit or use our websites or receive emails from us or from our customers using our products and services. This personal information may include your IP address, usage details, the country you are in, and other information about you and your use of a website or interaction with an email collected through tracking technologies including cookies, web beacons, link redirects, scripts, and IFrames (Tracking Technologies).
  2. If required to by any applicable privacy laws, we will ask for your consent when placing tracking technologies on your device. You can configure your browser settings to disable some tracking technologies on a per-site basis, but this may mean that you cannot use all the features on our websites, or other websites.
4. When we receive personal information from third parties
  1. We may collect and receive personal information from third parties (including third party service providers and third parties with whom we do ordinary business to provide our products and services) who gather personal information from a variety of sources. They may help us by providing additional information to enhance the information that we collect from you and/or automatically.
  2. The personal information that we receive from third parties may include, but is not limited to, details about your identity (including your name and title), location and address, contact and social media details, information about your employment and education history, and any company with which you are associated.
5. Payment details
  1. Payment for some products and/or services is made online by way of credit or debit card. When you make a payment for products and services, we will not retain any credit card information except the last four digits and your credit cards expiry date for you to be able to identify your card for future payments.
  2. When payment is made for products and services by way of credit card, we engage secure PCI-compliant third-party payment system providers who will collect the payment details necessary to process payments.
How we use your personal information
1. What we do with your personal information depends on the purpose for which it was collected. Your personal information will only be used for purposes directly related to our business activities and the provision of our products and services, and when it is necessary for or directly related to these activities.
2. We may use the personal information that we collect for reasons including, but not limited to:
  - To perform a contract with you, including to:
    - Provide customers with our products and services;
    - Allow you to open a customer account with us;
    - Provide our websites to you and to improve our websites to give you a better user experience;
    - Provide customers with technical support;
    - To invoice you and/or process payments;
  - For our business purposes, such as data analysis, identifying usage trends, developing new products and services, improving our current products and services, and for the general operation and expansion of our business activities;
  - To communicate with you including responding to your emails, calls, requests, and/or feedback;
  - To advertise and market our products and services to you;
  - To perform our obligations under any contractual arrangement that we may enter into, including where that involves disclosure of information as set out at section 4 below;
  - To protect and/or enforce our legal rights and interests, including defending any claim; and
  - To comply with applicable privacy laws and regulations, and for any other purpose authorized by you, or applicable privacy laws.
3. We may use aggregated information to improve the quality of our products and services, and for statistical and market research purposes, including to analyze the use of our products and services. This aggregated information is not associated with any individual person. We may use this data in aggregate form as a statistical measure, but not in a manner that would identify any individual personally.
Disclosure of your personal information
1. We may disclose your personal information to third parties in the ways outlined in this policy, for directly related purposes, or otherwise where you have authorized. This will include third parties we engage to support Knives of the North’s business activities and operations, such as:
  - Third party service providers who provide us with numerous services, including but not limited to data storage, web hosting, payment system providers, and software; and
  - Third parties with whom we do ordinary business, including to help us and them enhance the information we and they use to provide products and services.
  - To protect any legal interest or as required by law
2. We may disclose personal information where we believe that the disclosure is necessary to protect and/or enforce our legal rights and interests, including defending any claim.
3. We may also disclose personal information to comply with applicable privacy laws and regulations, and for any other purpose authorized by you, or applicable privacy laws.
Location of processing and data transfers
1. As our websites and products and services are available from anywhere in the world, and due to the international nature of our business activities, we may collect, transfer, store, and process personal information in any country in which we and/or the third parties we engage with operate. Therefore, we may collect, transfer, store, and process your personal information in a different location to where you are situated.
2. That personal information is collected and transferred pursuant to and in accordance with applicable privacy laws. If at any time we need to send personal information outside of a country in which we operate to an overseas agency that may use the information for its own purposes, we will:
  - Take steps to ensure that we believe on reasonable grounds that the overseas agency receiving the personal information is subject to privacy protections that, overall, provide comparable safeguards to those provided under the applicable privacy law; or
  - Enter into a binding contractual agreement with the overseas agency receiving the personal information confirming that it will protect the personal information in a way that, overall, provides comparable safeguards to those provided under the applicable privacy law; or
  - Obtain the express authorization of the individual concerned to disclose their personal information overseas after expressly informing them that the overseas agency may not be required to protect the information in a way that, overall, provides comparable safeguards to those provided under the applicable privacy law.
Security of your personal information
1. We take the security of your personal information seriously and ensure that all our staff comply with their legal obligations to protect your personal information, except in a limited number of circumstances as required by the applicable privacy laws.
2. We have taken reasonable steps to ensure the safety of personal information stored in both electronic and hard copy format, and to protect against loss, unauthorized access, use, modification, disclosure, or other misuse.
3. If your business holds a customer account with us, you may be able to designate one or more individuals to be an administrator of the account. The named account holder and any designated administrators are responsible for:
  - Maintaining the confidentiality of the account login and password details;
  - Ensuring that contact details for any administrators are correct and up to date; and
  - Ensuring that all activities that occur with the account comply with our terms of use.
Your rights in respect of your personal information
1. You have the option to decline to provide your personal information. If you choose not to provide personal information, this may affect your use of our products and services, your use of our websites, us responding to your inquiries or requests, processing any forms or payments, or otherwise carrying out our general business activities and functions.
2. Access and correction: subject to certain grounds for refusal set out in the applicable privacy laws, you have the right to access your readily retrievable personal information that we hold, and to request a correction to your personal information.
3. If you hold a customer account with us, you can access and, in some cases, update certain information that we hold about you or your business by logging into your customer account through our websites.
4. In respect of a request for correction, if we think the correction is reasonable and we are reasonably able to change the personal information, we will make the correction. If we do not make the correction, we will take reasonable steps to note on the personal information that you requested the correction.
5. Restrict / object: in accordance with applicable privacy laws, you may have the right to object to our processing of, and/or restrict or control the dissemination of, your personal information, in certain conditions.
Opt out of communications:
if you are a customer and you do not wish to receive emails or other forms of communications from us, please update your customer account settings by contacting customer success to elect to not receive certain communications from us. We adhere to a strict permission-based email policy.
1. Transfer: in accordance with applicable privacy laws, you may have the right to request that we transfer your personal information to another organization, or directly to you, under certain conditions.
2. Automated decision making: in accordance with applicable privacy laws, you may have the right to be informed of automated decision making, request additional information on automated decision making, submit observations to us, and contest any decision in relation to automated processing, under certain conditions.
3. Erasure: in accordance with applicable privacy laws, you may have the right to request erasure of your personal information, under certain conditions.
4. If you want to exercise your rights in respect of your personal information, please contact us on the details. Before you exercise these rights, we will need evidence to confirm that you are the individual to whom the personal information relates.
5. In some circumstances where personal information is collected and held by our customer rather than by us, you may need to direct your communications to that customer directly. If you contact us about exercising your privacy rights and we do not hold personal information about you, we will let you know.
Accuracy of personal information
1. We will take steps reasonable in the circumstances to ensure that your personal information is accurate, up to date, complete, relevant, and not misleading before using or disclosing it in accordance with this policy.
Retention of your personal information
1. We will only retain personal information for as long as required for the purpose/s for which it may be lawfully used.
2. As set out at section 7 above, you have the right to request that we erase your personal information, or restrict the processing of your personal information, under certain conditions.
Changes to this policy
1. We may update this policy from time to time. We will notify you of any such updates by publishing the updated policy on our website.
2. Where have made a material change to the policy, the revised policy will take effect fourteen (14) days after the date on which we inform our customers and upload it to our websites.
3. In all other cases, the revised policy will apply from the date we upload it to our websites.
4. Your continued use of our websites and/or products and services constitute your agreement to this policy as updated.
Contact and complaints
1. If you have any questions, concerns, or to make a complaint in relation to this policy or the protection of your personal information, please direct them to info@knivesofthenorth.com. To enable us to address any questions or concerns more easily, it is preferable if they are made in writing.